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MTV to broadcast Metallica live at F1 Rocks in India

Iconic US metal band Metallica will be performing for the first time in India at F1 Rocks on 28 October, alongside the inaugural Formula 1 (F1) Grand Prix in Uttar Pradesh - and MTV India will be on hand to broadcast the concert to the nation.

In India, the channel's coverage of F1 Rocks - which counts Eminem and Jamiroquai as past headline acts - will comprise a 30 minute primetime lifestyle show for India, plus a four part 30 minute reality TV documentary, which follows a nationwide search for Metallica's support act. A one hour special featuring Metallica's live performance will also be broadcast globally a week after the event.

"MTV reaches approximately 130 million people across 40 million homes and it's a huge thing for MTV to broadcast the most awaited concert in India in association with F1 Rocks," said Aditya Swamy, MTV India channel head.

"The Metallica concert will boost the Indian economy as international acts tend to do well in the live-music circuit in an emerging economy like India."

Breaking the news earlier this year, Metallica bassist Robert Trujillo enthused: "We are going to play India in October. That should be interesting, playing a place we never thought in our wildest dreams we'd play. It's an honour for all of us that we get to be a part of that whole music scene as a metal band sharing our music with fans in India at this incredible concert!"

The F1 Rocks programme aims to attract a new, younger audience to the glamorous world of motor racing; indeed, Eminem's F1 Rocks gig in Sao Paulo last year and the associated race reports, reached 42 million viewers in 127 territories.

"We are starting to create a successful work relationship with MTV across many of our shows as one of our remits from F1 is to take the sport to new audiences. MTV is the ideal partner to broadcast F1 Rocks to a new and dynamic demographic," explains John Simidian, F1 Rocks' executive producer.

Metallica will perform in front of 30,000 fans at the open air Leisure Valley arena on 28 October, ahead of India's inaugural Grand Prix at Buddh International Circuit outside New Delhi on 30 October.

The nine-time Grammy winners will also play live at Bangalore Palace Ground on 30 October.

F1 Grand Prix Championship takes place in 19 countries this season and will be watched by an estimated 600 million TV viewers around the world.

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