ESPN HD and Star Cricket HD have been added to Reliance Digital TV's high definition bouquet, ready for viewers to witness the first Formula 1 grand prix to be staged on Indian soil later this month.
"Formula One is a hugely popular sport across the world and is catching up very fast in India with millions of fans," said Sanjay Behl, chief executive, Reliance Digital TV. "Reliance Digital TV brings you the opportunity of a lifetime to watch the very first Indian Grand Prix on ESPN HD and enhance your viewing experience. "
The two new sports channels are being added to Reliance Digital TV's direct to home (DTH) service as part of Star India's Asli HD selection. The Indian satellite platform now offers its entire range of 250 TV channels at high definition quality of 1080p, with 2 million pixel frame resolution through the adoption of digital up-scaling technology.
Aloke Malik, managing director, ESPN Software India, said: "We are delighted that subscribers of Reliance Digital TV will now be able to watch and enjoy ESPN HD and Star Cricket HD. This is a big step forward in our constant endeavour to ensure that more and more viewers across the country get to experience India's first definitive 24X7 HD sports channels with all its premium content.
"The response to these HD channels has been stupendous so far. Fans do want to be up close to their favourite sporting action and there's no better way to experience the splendour than high definition given the broader aspect ratio, higher resolution and enhanced audio that allows sport events to be broadcast in their full glory," he added.
The inaugural Indian F1 Grand Prix will be held on race held at the Buddh International Circuit in Greater Noida, Uttar Pradesh on 30 October 2011.