Pakistan has asked India to lift the ban on Pakistani films and satellite television channels in order to facilitate trade in the entertainment sector between the neighbouring south Asian nations.
Tariq Puri, chief executive of the Trade and Development Authority of Pakistan (TDAP) told Pakistan Today that the request was made during the recent visit to India by a Pakistani delegation led by Commerce Minister Makhdoom Amin Fahim.
Puri added that as the Indian film industry is allowed to sell its movies and TV soap operas to Pakistan, Pakistani broadcast entertainment should similarly be made available in India, for the sake of enhancing overall bilateral trade.
According to Pakistan Today, Puri said the delegation urged Indian officials to encourage investments and joint ventures for entertainment-related companies between the two countries.
The Indian officials reportedly agreed to discuss lifting the ban with the relevant authorities in the capital, New Delhi.
Puri said the Pakistani delegation had urged the Indian officials to arrange investments and joint ventures for entertainment-related organisations from the two countries. He said the Indian officials agreed to discuss the issue of lifting the ban with relevant authorities in New Delhi.