Multi system operator (MSO) JAK Communications is upgrading its analogue cable TV network to a digital platform, following a contract award to technology provider NDS.
The MSO, which launched in 2010 in a bid to take on Chennai's prevalent Sumangali Cable Vision (SCV), is transforming its service to provide digital TV transmission ahead of the Indian Government's 2014 nationwide digitisation proposal.
"Digitisation poses great opportunity for us to enhance our platform with new functionality and services, and with the help of NDS we are well positioned to meet our target of one million subscribers in the next three years," said J Kamalesh, managing director, JAK Communications.
The JAK cable TV service is now available in Tiruvellore, Velore, Kancheepuram and Chennai metro. With the NDS MediaHighway technology, customers will be able to watch hundreds of digital TV channels, as well as access yet to be launched interactive services.
"JAK Communications are dedicated to providing an enhanced viewing experience for both existing and new subscribers and we are proud to be working with them to launch their new digital offering," said Jayant Changrani, country head and general manager, NDS India.
"As we move towards the digital switchover in India, operators such as JAK Communications are taking the initiative to launch with value added features to differentiate their offering and we are dedicated to supporting them through the transition."