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New Technologies

Spuul to provide Bollywood on demand worldwide

A new cloud-based streaming video service is being introduced to consumers providing Bollywood movies and premium TV shows on demand from distributors such as UTV and Eros International.

Spuul will allow customers around the world to legally access a growing range over 600 titles via their laptops, smartphones, tablets or connected televisions. A 'resume' function also allows users to watch and pause a movie on one device, then pick up where they left off later on that or another device.

"When developing Spuul, our goal was to create a service that is flexible enough to accommodate today's busy lifestyle without sacrificing quality," said S Mohan, co-founder, Spuul. "By providing the ability to start a movie on your TV, stop when it is time to leave for work and resume where you left on your iPhone in a train on the way to work, we believe we've succeeded in our goal. It is about being able to access quality content whenever, wherever you want."

Technology entrepreneur S Mohan founded Palo Alto-based Accellion and buUuk, among other ventures, while his Spuul co-founder Sudesh Iyer is the founder of Sony Entertainment Television in India.

Their multi-bit rating streaming product is powered by a combination of Amazon Web Services, Brightcove's Video Cloud, and Akamai's CDN. Video content is uploaded centrally and delivered around the world regardless of the local infrastructure.

Blockbuster releases from 2011 which are now available on Spuul include: Yamla Pagla Deewana, Zindagi Na Milegi Dobara, Mausam and Desi Boyz.

A 'freemium' option allows viewers to access 100 movies without charge, but for premium films and shows, pricing comes in two bands. Pay per view movie 'specials' cost US$0.99 per movie for a period of 72 hours allowing unlimited views; while a premium content subscription is available for $4.99 per month.

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