button googleplaybutton appstorebutton blackberry

 

facebooktwitter2linkedinyoutube

 

New Technologies

Shemaroo helps to preserve Bollywood with Snell Archangel

Indian cinema and Bollywood content owner and distributor Shemaroo Entertainment is using Snell's Archangel Ph.C-HD real-time SD and HD video restoration system to deliver restoration projects for use across multiple formats, including HD and Blu-ray.

Hemant Karani, vice president, Shemaroo Studio, said: "In India as in other countries, many movies — especially older titles — are in danger of being lost due to poor storage conditions, neglect, and degradation from the aging process. State-of-the-art digital film restoration solutions such as Archangel are giving these films a new lease on life.

"Archangel has enabled us to capitalise on emerging opportunities for digital restoration services and do our part to preserve our cinematic heritage. With Archangel, we have a powerful yet cost-effective means of repairing damaged films and presenting a new, pristine sequence of images that can be delivered in any medium."

Aneri Savla, general manager, Shemaroo Studio, added: "Archangel fits perfectly into our workflow, and its advanced features for correcting flaws such as noise, grain, and dust in real-time guarantee that we can deliver top-quality output, quickly and economically. This makes Archangel a preferred solution for producers of regional content in India, who might not have the resources to invest in frame-by-frame restoration."

Paola Hobson, senior product manager at Snell, said: "As one of India's largest and most successful content houses, Shemaroo Entertainment has made a name for itself as a digital restoration expert. Therefore, Shemaroo's choice of Archangel Ph.C-HD to expand its portfolio of services is strong validation of our advanced motion compensation technology for real-time restorations.

"With Archangel, Shemaroo is able to maximise the amount of restoration that can be completed in a specific timeframe, and at a lower cost than more traditional frame-by-frame restoration processes."

Post your comments

    Most read news

    • Last 7 days
    • Last 30 days
    • Always
    Subhash Chandra, the chairman of Dish TV's parent company Essel Group, is looking to work with UAE authorities to stop residents...
    India's Information and Broadcasting ministry has asked the Telecom Regulatory Authority of India (TRAI) to come up with measures to...
    Indian direct to home (DTH) satellite TV operator Videocon d2h is adding Zee TV's high definition (HD) entertainment channel to its...
    A device to inject new life into the tablet industry in India has been launched by the Indian government at a subsidised price of just...
    Pay-TV channels are to be added to Arasu Cable TV’s free to air package, which was re-launched by Tamil Nadu Government earlier this...
    India's 9X Media is to launch a new 24 hour Marathi music channel called 9X Jhakaas on 31 October, in what is set to be the first of...

    etg120x60fbtv120x60fbt120x60pp120x60pp120x60