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Reliance Digital TV adds Big Magic to DTH bouquet

Hindi regional entertainment television courtesy of Big Magic is now available on the Reliance Digital TV direct to home (DTH) platform, increasing its reach to another 4.5 million digital homes across India.

"The last one year has seen Big Magic build a strong platform on the back of an excellent programming mix and leveraging Big FM's brand lineage to fortify its position as a leading player in a very short span of time," said Anand Chakravarthy, business head, Big Magic.

"As a next step of growth, DTH was the logical move and what better than Reliance Digital TV to begin with. This will only further cement our position as a leading regional television player, serving tailored entertainment to people who belong to the heartland."

Ashutosh Srivastava, business head, Reliance Digital TV added: "It has always been our constant endeavour to provide our customers with choice of content thus, enhancing their viewing experience. By adding Big Magic to our bouquet, we now offer the unique regional variety entertainment content like movies and daily soaps for our subscribers from the Hindi speaking states of UP, MP, Bihar and Jharkhand directly in the comfort of their homes."

Currently multi system and cable operators such as DEN, Digicable, WWIL, Hathway, Darsh and Maurya are among those carrying the Big Magic channel across Uttar Pradesh, Madhya Pradesh and Bihar.

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