Star TV is to launch four of its most popular Indian channels in New York and New Jersey, for Time Warner Cable subscribers.
Star India Plus, Life OK, Star India Gold, and ABP News will launch to Time Warner Cable customers via subscription on 10 July. A package including all four Star channels will be available for $19.99 per month in addition to a Time Warner Cable subscription.
The Star TV package includes soaps, dramas, reality and talk shows, including the popular Satyamev Jayate, Diya Aur Baati, Iss Pyaar Ko Kya Naam Doon and Devon Ke Dev Mahadev.
Rajan Singh, EVP of international business for Star TV, said: "Being available on Time Warner Cable will enable us to reach a broader audience and move closer to our objective: to ensure that the Star network of channels is available to every South Asian in the world. This will complement and enhance the array of Hindi-language channels being offered on Time Warner Cable."