Discovery Kids is now available in India on DTH platform Tata Sky.
The channel's programming ranges from global content to India-themed series, and includes both animation and live action series under multiple genres such as adventure, mythology, nature, history and science.
Rahul Johri, senior VP and general manager – South Asia, Discovery Networks Asia-Pacific, said: “Discovery Kids has ushered in a new wave in kids’ entertainment in India, one which will have kids engaged and their parents satisfied. The encouraging response has reiterated our commitment to offer enhanced value to the viewers, affiliates and advertisers alike.”
Nicola Bamford, chief content and business development officer, Tata Sky, added: “We are happy to partner with MSM Discovery and enlarge the Discovery portfolio brand in India with its latest addition. Both brands deliver on the brand promise to provide a broad range of quality programming across every genre keeping in mind every member of the family. With the launch of Discovery Kids, we have further strengthened the learning based entertainment push amongst our younger audiences. We are certain the informative and entertainment quotient provided by Discovery Kids would be a perfect blend to keep children entertained in the comfort of their homes.”