The Bharti-owned direct-to-home operator Airtel Digital TV has posted a 24% increase in revenues in the fourth quarter of 2013, to INR 4.419 billion compared to INR 3.565 billion in the same quarter last year.
Its EBITDA has risen to INR 296 million from INR 209 million in the fourth quarter of 2012, while its operating losses declined from INR 1.944 billion to INR 1.784 billion, reports Indian Television.
Airtel Digital TV's average revenue per user (ARPU) has also increased, to INR 184 in Q4 2013 from INR 166 in Q4 2012, "achieved through product innovations, pricing corrections and up-selling," says the company.
The company also added another 12% to its DTH subscriber base, from 7.2 million at the end of the 2011-12 financial year to 8.1 million in Q4 2013. The digitisation of cable TV networks in India's metros was cited as the major factor in the increase in customers, and the company expects to attract yet more subscribers as digitisation is rolled out across the country.