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Spuul signs streamed content deal with IndiaCast

Hindi and Indian regional language blockbusters are to become available for worldwide streaming on Spuul, after the online service concluded a deal with the TV18 and Viacom18 joint venture, IndiaCast Media Distribution.

The deal sees over 60 films from the content library of Viacom18 Motion Pictures, Colors and Eenadu TV become available to Spuul users to watch on their computers or mobile devices. IndiaCast titles available from this week include Inkaar, Oh My God, Jab We Met, Blood Money, Golmaal Returns & Aiyya, Samanyudu, Vishwa - The He Man, Ek Sirfarosh - The Brave Heart, Simhadri and Me Sreyobhilashi.

"Spuul is proud to offer Viacom18's successful and award-winning films to our fast growing user base," said S Mohan, co-founder and CEO, Spuul. "We are constantly working to expand our range of great Indian movies, in different languages, so that users always find something appealing to watch."

Online video is seeing dramatic growth, with 3.7 million videos consumed every month in India, according to comscore.

Anuj Gandhi, group CEO, IndiaCast, added: "The association between IndiaCast and Spuul acts as a value addition for both the parties. Watching movies online lets the viewer's exercise this option at their own convenience. Spuul has a huge base of film and TV enthusiasts who now with this association will be able to choose from IndiaCast's plethora of commercial and regional movies, enriching the viewer experience."

Spuul provides consumers with a selection of free films, as well as pay-per-view specials, and a premium monthly subscription option. IndiaCast, meanwhile, distributes and syndicates content for TV18, Viacom18, A+E Networks, and the ETV channels. In addition, it distributes channels from the Sun Network and Disney in India's Hindi speaking markets.

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