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Cisco supports 150 million digital TV viewers in India

Cisco technology is helping bring digital pay-TV services to over 30 million Indian homes or 150 million viewers, based on the industry estimate of five people per household, the US IT giant claims.

"The Indian pay-TV industry is one of the fastest growing and most dynamic in the world. India now accounts for nearly a third of Cisco's subscriber homes in the Asia-Pacific region. We are excited about our leadership in the industry, deep commitment to our customers and sharp focus on innovation in India," said Jeff White, senior vice president, sales, India and SAARC, Cisco.

Cisco, which boasts a 10,000 strong research and development team in Bangalore, supports customers of multiple direct-to-home (DTH) and cable operators in India including ADN, Airtel Digital TV, Asianet, Atria, CCN, Darsh Digital, DEN Networks, Fastway, GTPL, Hathway, JAK Communications and Tata Sky.

Jesper Andersen, senior vice president and general manager, service provider video technology group, Cisco, added: "Achieving the milestone of over 30 million digital homes in India is a testament to our commitment to India over the last 18 years and our partnerships with some of the most successful cable TV and DTH satellite platforms in the country. We confidently expect tens of millions more households to benefit from Cisco's enhanced TV-viewing experiences, as the demand for advanced services and applications surges."

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