Streamed films and games are being offered to India's 4G mobile users at no extra charge by Bharti Airtel in order to increase traffic on its long-term evolution (LTE) network.
The private telecommunications company currently provides the 4G services – which can deliver high definition (HD) video – in Bangalore, Chandigarh, Kolkata and Pune.
"Subscribers paying monthly rental of Rs999 and above will have free access to our library of 1,000 movies and 100 games, which are being offered in partnership with BigFlix and Indiagames," the company said in a statement.
"Under the new plan, subscribers paying Rs450 as monthly rental can also avail data at high speeds under the 4G service and at rents paid for 3G plans."
Bharti Airtel's 4G dongle provides high speed wireless Internet access for laptops, while its 4G customer premises equipment (CPE) router gives a home Wi-Fi solution for devices such as 3G smartphones and tablets delivered at 4G speed.