Star Plus television shows are to be available on-demand via the Spuul online streaming service 30 minutes after their broadcast in India.
As part of the deal, Spuul subscribers in India and Pakistan can now view soaps such as Diya Aur Bati Hum, Ek Nanad Ki Khushiyon Ki Chaabi - Meri Bhabhi and Pyaar Ka Dard Meetha Meetha Pyaara Pyaara and reality TV show Junior Master Chef.
"We are delighted to announce this agreement with Star TV. This deal further strengthens our exceptional and unrivalled content mix," said Prakash Ramchandani, CEO, Spuul in India.
"We are offering Spuul subscribers these popular daily TV shows at no additional cost, giving them even more value, and further validating why we are the preferred service for quality Indian content online."
Other Star Plus shows will be available to Spuul's users via computer and iOS or Android smartphones and tablets. These include Ek Ghar Banaunga, Saraswatichandra, Saath Nibhana Saathiya, Ek Hazaaron Mein Meri Behnaa Hai, Arjun, Veera and Yeh Rishta Kya Kehlata Hai.
The Star Plus offering is part of Spuul's premium subscription plan. However, up to seven episodes of each of the 11 Star Plus shows released before the deal's announcement will be available for free on Spuul during September to promote the new content.