Indian movie-on-demand service Bigflix is now offering its subscriber base of over one million the facility to not just stream, but also download films from its extensive content library.
Bigflix hopes this offline viewing facility will help counter the inconsistent bandwidth and low Internet speeds in India that hamper the enjoyment of live video streaming for many.
"It's not exactly the launch of the download service, it's the solution of a long-standing, Internet connectivity-related issue faced by most of our users across regions," said Shreyash Sigtia, business head, Bigflix.
"Our aim had always been to reach out to those movie lovers who shy away from a streaming service for the sheer lack of stable Internet connectivity. So now our users need not worry about streaming their favourite films, they can download at their convenience and watch them offline anytime, anywhere without having to worry about the accessibility to Internet."
The Reliance Entertainment Digital-owned company has partnered with leading entertainment houses including Reliance Entertainment, UTV, Disney, Shemaroo Entertainment, IndiaCast, Unisys, and AP International to offer several thousands of film titles to subscribers.