Multi Screen Media's sports channel Sony Six has acquired the Indian broadcast rights to Total Non-Stop Action (TNA) wrestling coverage.
"There is a huge sports market in India, though it is still dominated by cricket, we see a huge future for wrestling. We have seen that recently wrestlers and boxers have been winning medals and TNA is a sport of wrestling and entertainment. We will look forward to giving 500 hours of programming each year on Sony Six," said Man Jit Singh, CEO, Multi Screen Media.
TNA produces exclusive TV coverage for a reported five million viewers in 14 languages per week to over 100 countries. Productions include a weekly televised show Impact Wrestling, alongside March's Lockdown in March, Slammiversary in June, and October's Bound for Glory events.
The TNA brand competes with World Wrestling Entertainment (WWE), one of the largest names in sporting entertainment. This is a reason it feels an affinity with Sony Six, according to its executive vice president, Andy Barton.
"TNA is a young brand compared to its competition and we found a similar fit with Sony Six, which is also a fairly young brand and it already has properties like UFC and IPL; the ideas that they brought to the table were just too good to resist and that is how the multi-year deal came about," Barton is quoted as saying in Indiantelevision.com.
Former Olympic gold medallist and TNA wrestler Kurt Angle is currently on a promotional tour of India with TNA knockout champion Gail Kim, publicising the sport and also on the look out for an Indian wrestler to join the TNA fold.