Two new entertainment channels, HBO Defined HD and HBO Hits HD, have been launched by Turner International India on Indian direct-to-home (DTH) satellite TV platform Tata Sky.
"With the successful ongoing digitisation of the Indian television industry, Turner is committed to continue bringing compelling content inside homes of consumers in India and on any device they own. HBO Defined and HBO Hits signify a new era of television viewing for the Indian consumer," said Siddharth Jain, managing director, Turner International India.
"We have received a very enthusiastic response from all platforms and are happy to have Tata Sky, one of India's leading DTH platforms, partner with us."
The channels will be available to Tata Sky subscribers for INR99 a month.
"We're pleased to provide an experience of accessing a wide variety of world class movies with the prestigious HBO original series in pure high definition which is delightfully ad-free for our subscribers. This is truly a movie and TV series fans' dreams come true," added Paolo Agostenelli, chief content and business development officer, Tata Sky.
The HBO channels are also available in India on DTH platforms Dish TV and Airtel Digital, along with cable TV providers Hathway, GTPL, Manthan Digital, ABS Star Digital, DDC, JPR Network, Den Satellite (Mumbai) and Seven Star Digital.