India's Tata Sky is launching what it terms the world's first direct-to-home (DTH) Karaoke service on 20 February, in partnership with Hungama.com.
"The love for singing and dancing is epitomised by Bollywood movies. Be it wedding celebrations, a picnic or a night out with friends, singing our favourite Hindi songs in loud chorus adds tremendously to the fun factor of any evening. Capitalising on this sentiment, Karaoke enables our subscribers to share a few laughs and great moments with family and friends without the need for an occasion. Simply, tune into the service any time of the day for non-stop entertainment," said Vikram Mehra, chief commercial officer, Tata Sky.
The service provides music videos and lyrics, along with a 'Sur Meter' to rate the individual's performance. The music library will be refreshed on a monthly basis, the company says.
Neeraj Roy, managing director and CEO, Hungama.com added: "Music is a derivative of films that generates mass appeal and now we are presenting a new innovation to the consumer giving them the ability to watch and sing music with Actve Karaoke. A first in the industry this should prove to be a game changer of how the masses will enjoy music."
Available for subscribers with a Tata Sky+ HD box, the service will cost INR1,990 for a microphone and annual subscription.