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Production / Distribution

Bollywood cable TV deal for Novex, Yash Raj Films

Indian content distributor Novex Communications has sealed a licensing deal with Yash Raj Films to provide the country's multi system operators (MSOs) with a library of Hindi movies.

The one year agreement runs until 31 March 2013, with a renewal option built in.

The 53-strong Yash Raj Films library includes Hindi titles such as Daag, Kabhi Kabhi, Noorie, Silsila, Faasle, Chandni, Lamhe, Daar, Dilwale Dulhaniya Le Jayenge, Dil toh Pagal Hai, Dhoom 1, Dhoom 2, Bunty Aur Babali and Band Baaja Barat.

In addition, the movies Ishqzaade, Ek Tha Tiger starring Salman Khan and Katrina Kaif, and an untitled Shahrukh Khan film directed by Yash Chopra are among those Yash Raj Films yet to be released this year.

"We are licensed to offer their existing and forthcoming movies to MSOs for showing on their wide network in digital mode. These top class movies will be available for release on cable TV at appropriate rates," said Novex Communications.

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