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Production / Distribution

Delhi cable firm ADN enlists NDS for digital TV upgrade

Indian operator ADN Networks has selected NDS to support the launch of its digital cable TV service in central and western Delhi, ahead of the analogue switch off in the city on 1 July.

"With the digitisation of cable TV in India rapidly progressing, cable operators are looking to swiftly migrate their existing platforms to digital. This announcement underlines our commitment to provide operators with the enabling technology to meet the government's digitisation mandate and enable a superior subscriber offering," said Jayant Changrani, country head and general manager, NDS India.

"We are excited to be supporting ADN as the company breaks into the digital cable TV market in a move which will allow the operator to boost the quantity and quality of content it offers, whilst enabling localised services and laying the groundwork for next-generation TV services."

NDS will provide end-to-end technology including MediaHighway set top box software, VideoGuard conditional access, a customised electronic programme guide (EPG), and a range of interactive TV and gaming applications.

Tejinder Chawla, director, ADN Networks, said: "With its raft of innovative, affordable technologies and strong support framework, we are confident that NDS is the right technology provider to enable the launch our digital cable TV services."

ADN Networks, which launched services to Delhi consumers in 2000, now plans to offer both regional and local content digitally "to promote community activity with an enhanced user experience".

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