button googleplaybutton appstorebutton blackberry




Production / Distribution

Cisco teams up with Apalya for mobile TV in India

The video delivery platform from Indian video streaming pioneer Apalya Technologies is now providing live TV and mobile video capability to IT giant Cisco's Videoscape architecture for multisystem operators (MSOs).

Cisco has also invested an undisclosed amount in Apalya, which now boasts a content bouquet of over 200 channels and over 15 million users, serving over 200 million minutes of video views across a range of mobile and broadband networks. The investment was made with existing investors IDG Ventures India (IDGVI), Indo US Venture Partners (IUVP) and Qualcomm.

In India, video is expected to comprise 40% of mobile data traffic by 2016, up from 15% at the end of 2011, according to the Cisco Visual Networking Index (VNI). Global mobile data traffic is predicted to grow 13-fold from 2012 to 2017, reaching 11.2 exabytes per month in 2017. Cisco believes mobile video will represent 66% of all the world's mobile data traffic in four years.

"We are excited to work together with Apalya to drive innovation in the intersection of mobility and TV video delivery. With capabilities across cloud, networks and clients, the integrated Cisco Videoscape and Apalya solution will enable MSOs to efficiently manage over-the-top content by taking advantage of their existing one/two way HFC infrastructure to deliver an improved video on demand services to consumers," said Vish Iyer, director, SP Video Architecture, Asia Pacific, Japan and Greater China, Cisco.

Vamshi Krishna, CEO and founder, Apalya Technologies, added: "Cisco's experience and leadership in the global telecom and media ecosystem will be invaluable in our quest to expand into international markets.

"As the shift towards viewing video content on mobile is gaining momentum, we need to invest in solutions that can enhance the quality of the content, without making it too expensive for consumers. Our endeavour would be to gain competitive advantage in the LTE era while continuing our focus on 2.5G / 3G users," said Vamshi.

Apalya has hosted mobile coverage for three seasons of Indian Premier League (IPL) cricket, along with the recent Twenty:20 (T20) and one day international (ODI) World Cup tournaments. Its streaming technology now powers all mobile service providers in India.

Post your comments

    Most read news

    • Last 7 days
    • Last 30 days
    • Always
    Indian direct to home (DTH) satellite TV operator Videocon d2h is adding Zee TV's high definition (HD) entertainment channel to its...
    Subhash Chandra, the chairman of Dish TV's parent company Essel Group, is looking to work with UAE authorities to stop residents...
    India's Information and Broadcasting ministry has asked the Telecom Regulatory Authority of India (TRAI) to come up with measures to...
    Pay-TV channels are to be added to Arasu Cable TV’s free to air package, which was re-launched by Tamil Nadu Government earlier this...
    A device to inject new life into the tablet industry in India has been launched by the Indian government at a subsidised price of just...
    India's 9X Media is to launch a new 24 hour Marathi music channel called 9X Jhakaas on 31 October, in what is set to be the first of...