Video streaming company BoxTV has secured a multi-year digital rights agreement with Hong Kong's Celestial Pictures for over 100 titles in its extensive Shaw Brothers library.
The films include Chang Cheh's Blood Brothers, Taylor Wong's fantasy action Buddha's Palm and Lau Kar-leung's 36th Chamber, as well as The Brave Archer, Perils of The Sentimental Swordsman and The Dragon Missile. All the films will have English-dubbed soundtracks and be supported with English subtitles.
"Martial arts content has always been a very popular content genre in India. Our association with Celestial Pictures brings to us the Shaw Brothers catalogue, one of the foremost and largest producers of kung-fu/martial arts movies," said Pandurang Nayak, business head, BoxTV.
"We are excited to bring a bouquet of the highly regarded martial arts library to our premium user base in India.This is in line with our unique push to get the best of world cinema in a legal and high quality experience for Internet and mobile users in India," he added.
Kristen Tong, head of legal and business affairs at the Astro-owned Celestial Pictures, said the deal "affirms the incredible value of our library titles, and also provides our content with great exposure on a new digital platform".
The Times Internet-owned BoxTV, which launched in February 2013, offers streamed movies and TV shows on demand for a monthly subscription of INR199 (US$3.32). It currently competes in India with Eros International's Eros Now, Reliance ADA's BigFlix, Singapore-based Spuul, iStream, which is backed by the SAIF Partners, and global video-streaming giant Google YouTube.