TV Now, a new high definition Malayalam satellite TV channel from the Kerala Chamber of Commerce and Industry, is set to launch with a Grass Valley news production system.
The 24-hour Indian news and information channel is aimed at the 40 million television viewers in the southwest state of Kerala. Grass Valley's GV Director and GV Stratus products will enable non-linear production and asset management at the new TV station.
"As the only business consortium to launch a brand new channel in India, it's important for us to have the most modern technologies in place to reach our millions of viewers in a timely and efficient manner," said Bhagath Chandrasekhar, TV Now.
Stephen Wong, senior vice president of Asia Pacific, Grass Valley, added: "The broadcast market in India is currently going through a period of exciting change and is a vital part of Grass Valley's pathway. We're excited to show broadcasters how our products can not only enable them to better manage their on-air operations but ensure flexibility for the future growth of their stations."