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21

SureWaves raises US$5.7MN in funding

Bangalore start-up SureWaves has secured INR350 million (US$5.7 million) in a second round of funding, to invest in the company's cloud-based targeted cable TV advertising technology. Led by Canaan ...

22

Court stays cross ownership rule for India's TV ratings firms

... announced on 16 January 2014, prevent any company or legal entity from having paid-up equity in excess of 10% simultaneously in rating agencies and broadcasters, advertisers or advertising agencies. Kantar, ...

23

Zee reports 21.6% increase in yearly profit

... rose 11% to INR9.643 billion for the quarter ending in March, from INR8.69 billion in the fourth quarter (Q4) of 2012. Advertising revenues also increased by 15.5% to INR4.792 billion in Q4 2013, compared ...

24

Peace breaks out after India's TV ratings war

... to advertisers, advertising agencies and, if they so wish, broadcasters. There will also be an option to have TVT as a four-week rolling average, provided each week. This rolling average is statistically ...

25

Times Internet seals India deal for English Premier League

... India Times portals as well as on Perform's embeddable sports video on demand (VOD) platform ePlayer. Both parties will sell advertising. Clips and related mobile content will also be exclusively available ...

26

Leap in Q4 revenues for India’s Network18

... ending 31 March. The TV18 division grew 16% on the corresponding quarter last year with revenues of INR 348.7 crore, in spite of the current challenges in the Indian advertising market. Operating ...

27

Indian Government advises against superstition promotion on TV

... and deter the development of scientific thought in India. While there is no current proposal to establish a penal body to examine misleading advertisements, advertisements are also governed by the Advertising ...

28

Indian digitisation to bring freedom of TV channel choice

... TV ratings points (TRP) a thing of the past for the programming and advertising sector. "The TRP is a problem these days. You must have seen that channels sometimes telecast strange programmes for TRPs. ...

29

Star India engages fans for Tendulkar's last match

... to reap substantial advertising revenue during its coverage of Tendulkar's final test. The ten-second television advertising slots for a test match in India are estimated to usually be in the range of ...

30

Misleading ads target for new government body

... now, India's advertising industry has been self-regulated, with complaints dealt with by the Advertising Standards Council of India (ASCI) . "In a meeting with ASCI representatives, I told them there ...

31

Shatabdi on track for direct to train TV

... Press Trust of India (PTI). The two agencies chosen to run the project for the next five years, Meghdoot Private Ltd and Media on Track, are to bear the cost of providing the service by generating advertising. ...

32

... of its uplinking or downlinking licence had fallen foul of India's programme and advertising code five times during the terms of its licence. "The new norms of renewal of news channels are shocking," ...

33

Normal service resumes after Indian TV ad blackout

... to enable agencies to charge the fees separately from advertisers effective 1 May". Arvind Sharma, president, Advertising Agencies Association of India (AAAI), added: "We are happy that we have resolved ...

34

TV to propel sport to a $2bn business in India

Sport will generate almost US$2 billion a year by 2015 in India, predominantly due to TV revenues, according to a new study from PriceWaterhouseCoopers (PwC). A significant surge in television advertising ...

35

Google forecasts 300mn internet users in India by 2014

... third largest volume of internet users after the US, and possibly China. Spending on online advertising is, however, reportedly only US$200 million a year in India - just a fraction of the $80 billion ...

36

... as our currency will assist SET Asia to provide detailed measurement allowing our advertising clients to precisely target their campaigns," said Jaideep Janakiram , SVP international business- head of ...

37

SAB TV to introduce branded content

Advertising funded programming is to be introduced by the Hindi general entertainment channel SAB TV in November, according to online publication afaqs! The branded shows, to be broadcast across India ...

38

HBO Asia and Eros International to launch two ad-free movie channels

HBO Asia and Eros International are to launch two new premium advertising-free movie channels – HBO Defined and HBO Hits – in India. Kishore Lulla, Executive Chairman of Eros International, said: “I’m ...

39

India's TV ratings continue to cause a stir as Kantar takes to the courts

... in both a ratings agency and a broadcaster, advertiser or advertising agency to ensure fair ratings. The guidelines follow a bitter dispute over ratings between TAM, advertisers, agencies and broadcasters ...

40

PlatformPlay links with BrizzTV for new TV ad platform

Indian start-up venture PlatformPlay has formed an exclusive partnership with Bangalore-based BrizzTV, for what they believe is a revolutionary way to deliver advertising to the broadcast media. BrizzTV ...