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Guidelines agreed for India's TV ratings agencies

... in September 2013 – has been designed to make rating agencies accountable to stakeholders including the Government, broadcasters, advertisers, advertising agencies and viewers.    ...


Viacom 18 opens Middle East distribution office

... through our journey." The new office will be overseen by Sachin Gokhale, director, business operations – Middle East and Africa. His new advertising sales team, led by Brendan D'Souza, will now take ...


New Punjabi TV channel from Reliance, CBS joint venture

... company. Coupled with what Big CBS calls limited local language entertainment options, and INR 1,200 advertising spend, the area offers a good business opportunity. "India's booming regional TV industry ...


... Indian TV during 2011 led to 200 million unique viewers during the year. Over 50% of the viewed sports events was live coverage. Advertising volume grew 35% in 2011, with cricket accounting for 70% of ...


Big Magic unveils two new Hindi shows

... in associating with the channel," the broadcaster said in a statement. The new shows will be promoted through a regional multi-media campaign, including television, radio, cinema, digital and print advertising. ...


Tata Sky introduces Everywhere TV mobile service

... season on IOS and Android-based smartphones, offering live-streamed TV, a recording function and an on-demand choice from a video library of 2,000 titles. An Ogilvy & Mather-developed advertising ...


Standards Council recommends adult viewing slots for TV ads

Indian deodorant television advertisements may be rated adult and broadcast after 11pm, after the Advertising Standards Council of India (ASCI) upheld a number of viewer complaints about their content. ...


Star Group may exit MCCS news venture in India

... Star India sealed an advertising sales alliance a year ago with rival broadcaster NDTV for the three news channels, ABP was reportedly unhappy. Although neither party have confirmed the news, an internal ...


New head of business for Star Utsav

... 4 Advertising.    ...


NDTV looks to cable digitisation to hit profitability

... depend on advertising to cover the shortfall, Chandra told the agency. "Our immediate target is to get back to profitability. Last quarter, we hit operational profitability and we are hoping next fiscal ...


India’s mobile internet consumption tops conventional TV viewing

... mobile advertising network InMobi. Over 2,200 respondents across India said they spend an average of 94 minutes per day on their internet-connected mobile phone or tablet for content consumption, excluding ...


Digital brand integration specialist MirriAd today announces a £3.6 million strategic investment including £3 million from Asia Today Ltd (ATL) and ZEE, a deal led by Indian media entrepreneur Subhash ...