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Online video offers opportunity for India’s advertisers

... that brands invest in when they do not have budgets for TV," said Shubharanshu Singh, Visa's marketing director for India and South Asia. Fragmentation of television and the online preference of young ...


CBeebies heads to India

... and safe content to the child," said Subhadarshi Tripathy, business head, ZeeQ. Myleeta Aga, the BBC's senior vice president and general manager India and content head Asia, added: "The CBeebies brand ...


China beckons for India’s Zee TV

... by China to distribute the foreign channels in the country. The agreement now allows leading Chinese hotels to broadcast Indian content from the Zee TV Asia Pacific Channel, according to the Press Trust ...


Zee to launch regional channel for Rajasthan

... will be carried on the Asiasat 3S satellite, located at 105.5 degrees east, and will be free-to-air for a six-month preview period on direct-to-home (DTH) satellite and cable TV platforms. "The idea ...


Jalsha Movies wins TV rights for Calcutta Football League, IFA Shield

... league in Asia, the Calcutta Football League (CFL), commences immediately on the channel – which reaches 8.3 million Bengali-speaking viewers each week. The IFA Shield will follow at the start of its season. ...


... children using mobile phones - 9% own their own mobiles. Making calls and gaming are the the two most popular activities on mobiles. Krishna Desai, director, content, South Asia, Turner International ...


ESPN Star Sports to air first Indian Badminton League

... Asia by the Rupert Murdoch-owned Star TV and ESPN joint venture. "I'm not going to hide the fact that it was very difficult to get this [league] off the ground," Ashish Chandda, CEO of IBL organiser ...


ABC teams with DD for satellite TV carriage in India

... already available in over 40 countries across the Asia-Pacific region - will be available in India along with 59 other channels broadcast on Doordarshan's direct-to-home (DTH) satellite service. This ...


Zoom increases advertising rates by 30%

... from across the globe. Zoom generates over 1.3 crore impressions and sparks over 1 lakh interactions every day in the social media space – it is the biggest TV brand on social media in Asia. Our clients ...


Endemol to make Big Brother in three Indian languages

... Africa and Asia. The latest commissions follow the recent news that Endemol India is to locally adapt Big Boss into a feature film. Deepak Dhar, CEO, Endemol India said: “Given the diverse cultures ...


Shazam partners Indian music service Saavn

... 98% over the next five years,” said Will Mills, director of music and content for Shazam. “Shazam is incredibly excited about our partnership with Saavn – as the leader in the Asian music industry as it ...


Indian TV channel from RTL, Reliance by June

BIG RTL, the broadcasting joint venture between Europe's RTL Group and India's Reliance Broadcast Network, is to launch its first Indian television channel this quarter. The dubbed action adventure ...


Spuul to provide Bollywood on demand worldwide

A new cloud-based streaming video service is being introduced to consumers providing Bollywood movies and premium TV shows on demand from distributors such as UTV and Eros International. Spuul will ...


Digital TV tariff structure unveiled in India

The new tariff structure for India's digital cable TV services was announced by the broadcasting regulator TRAI on Monday (30 April), ahead of analogue switch off in Delhi, Mumbai, Chennai and Kolkata ...


Star India to launch Movies OK in May

A family film channel to compliment Star Gold is set for launch in India by the News Corp-owned Star TV network on 6 May, according to local reports. Movies OK will be the second 'OK' branded channel ...


Indian regulator to issue digital directive soon

The Telecommunications Regulatory Authority of India (TRAI) has been legally sanctioned to issue a tariff order for digital TV, after the Ministry of Information and Broadcasting notified the Cable Television ...


Nimbus, Ten Sports in frame to broadcast Pakistan T20 league

Indian broadcasters Nimbus and Ten Sports have expressed their interest in televising Pakistan's in-development twenty20 (T20) tournament, according to the Pakistan Cricket Board (PCB). "Nimbus made ...


Eros set to acquire Bollywood broadcaster B4U

A US$53.1 million take-over of Bollywood service B4U is being planned by Eros International, which already owns 24% of the Indian broadcaster. B4U operates two digital television channels – B4U Music ...


Prepaid cable TV subscription to be proposed

Measures to smooth the introduction of mandatory digital cable TV are set to be announced by the Indian regulator, including a prepaid subscription model, itemised computer-generated billing, helpline ...


Cellcast given go ahead for three TV channels

Three new television channels in Hindi, Tamil and Telugu are to be established after Indian interactive services company Cellcast was granted government approval for new foreign direct investment (FDI). ...