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Expanded advertising revenue promise from India’s digitisation

... more on differentiated audience," said Vikram Sakhuja, chief executive officer, Group M South Asia, at the Delhi event on 20 March. Most players are, he said, seeking to reduce their dependence on advertising-led ...


CASBAA sets sights on India beyond digital TV

... vice chairperson, NDTV), Vikram Sakhuja (chief executive, GroupM South Asia), Roop Sharma (COFI), Sadanand Shetty (vice president and senior fund manager, Taurus Asset Management) and RC Venkateish (chief ...


Tata Sky ready for customer influx with metro digitisation

... demand, with enough set top boxes and improved customer service underway. "We are training sufficient number of people in installing the set top boxes as well as the call centre employees," Vikram Mehra, ...


NDTV looks to cable digitisation to hit profitability

... digitisation is probably one of the most significant steps that has been taken in a long time," Vikram Chandra, chief executive of NDTV told Reuters. "We expect a boost to our subscription revenue from ...


India’s NDTV expands its US presence

... the US. We hope our association helps both companies reach new heights," said Vikram Chandra, executive director and group chief executive, NDTV. NDTV content is now available in the US, UK, Canada, ...


Tata Sky launches VOD and catch up TV

... is seen in India," said Vikram Mehra, Chief Marketing Officer, Tata Sky. "After extensive consumer research we know that subscribers use the pay-per-view service; however are in the lookout for TV shows ...


Tata Sky offers HDTV and cricketing gifts for Diwali

... subscribers. "The exhilaration of HD is currently at an upward trend and we are witnessing a significant amount of our subscribers opting for HD content on our platform every day," said Vikram Mehra, ...


Star and Colors reveal mobile TV developments

... into developing digital platforms. Mobile users can also dial into a voice service to listen into existing Star programmes. However, Vikram Malhotra, head of digital at the Viacom 18 channel Colors, ...


NDTV and Wisden India team up for cricket content

... India. Vikram Chandra, group chief executive, NDTV added: "At NDTV we are always looking to push the envelope in regards to premium and credible content. This partnership with Wisden India will allow ...


India's NDTV bounces back in Q4

... up and the events are one of the main reasons," said Vikram Chandra, CEO & executive director, NDTV Group.  ...


Tata Sky offers 3D movies as a New Year gift

... in theatres on the rise, it is high time that audiences had the option to view their favourite 3D movies in the comfort of their homes," said Vikram Mehra, chief commercial officer, Tata Sky. The 3D ...


Tata Sky launches DTH Karaoke service

... entertainment," said Vikram Mehra, chief commercial officer, Tata Sky. The service provides music videos and lyrics, along with a 'Sur Meter' to rate the individual's performance. The music library will ...


Tata Sky teams up with Cisco for mobile streaming

... TV screen with an interface which is clean, simple and easy to navigate," said Vikram Mehra, chief commercial officer, Tata Sky. Sue Taylor, vice president sales, Cisco Service Provider Video Software ...


Tata Sky introduces Everywhere TV mobile service

... through their mobile handsets," said Vikram Mehra, chief commercial officer, Tata Sky. "The commercial communicates how television viewing amongst mature audiences has reached the next level, when one's ...


Tata Sky provides ATM DTH top-up option

... online, call centre, mobile app, WAP and SMS. "Tata Sky has constantly endeavoured to customise its bouquet of product and services for its evolving subscriber base," said Vikram Mehra, chief commercial ...


Viacom18 appoints Ajit Andhare as Motion Pictures COO

... replaces Vikram Malhotra, who left the company to pursue his entrepreneurial interests.  ...