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Total: 148 results found.

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1

Zoom increases advertising rates by 30%

Bollywood channel Zoom has raised its advertising rates by 30% with immediate effect. Avinash Kaul, CEO of ET Now, Times Now and Zoom, said: “Zoom’s strong and consistent viewership figures capture ...

2

Indian TV advertising faces new restrictions

... advertising during live sports events must be limited to natural breaks in the sporting action, according to the new regulations announced by TRAI on 14 May. Further guidance stipulates that only full ...

3

Regional TV to receive government advertising windfall

India's regional cable and satellite TV channels are to benefit from an increase in government advertising after new guidelines were issued by the Ministry of Information and Broadcasting on 11 May. Out ...

4

TV cricket ratings slide as Team India’s success fades

... 0.7 for TV rights holder ESPN-Star Sports (ESS). The Times of India has also forecast that cricket advertising rates will fall by 20% in 2012 if an increasingly busy calendar continues to accompany disappointing ...

5

Indian pay-TV industry hits back at regulator’s ad cap proposal

A proposal to halve the duration of advertising breaks on India's pay-TV channels by the country's regulator has been received with incredulity by broadcasters. In a discussion paper issued last week, ...

6

India’s TV ad cap comes into force

The time allowed for advertising on Indian television is now 20 minutes per hour for news channels and 16 minutes per hour for general entertainment channels, after the regulator’s new cap came into force ...

7

TV ad revenues to propel India to Asia’s 3rd largest market

India will become the third largest television advertising market in the Asia-Pacific region by 2016, after Japan and China, according to a new report from Media Partners Asia. The south Asian nation ...

8

Negative view for India’s broadcasters: Fitch

The outlook for the India TV broadcasting sector is negative in 2012 due to a lull in the growth of advertising spending, according to Fitch Ratings. The advertising spend slowdown coincides with slower ...

9

Expanded advertising revenue promise from India’s digitisation

The mandatory digitisation of India's cable TV network, which begins in earnest this year, can help broadcasters expand advertising revenues by better targeting of viewers, delegates to the Cable and Satellite ...

10

Indian TV and advertising bodies combine for research board

India is to have a new Broadcast Audience Research Council (BARC), following a tie up between the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies ...

11

India loses $1.4bn to pirates as Asia-Pacific pay-TV base grows 12%

... the sum of those in the rest of the world, according to SNL Kagan. Furthermore, there has been double digit growth in TV advertising revenues for India, Pakistan, China, Indonesia, Malaysia, the Philippines ...

12

Zee looks to digital future as Q4 profits fall

... INR 2.22 billion a year earlier – due, according to the Subhash Chandra chaired broadcast company, to a 24% rise in expenses. Advertising revenues also fell by 12% to INR 4.15 billion during the fourth ...

13

Vuclip unveils Click2Vid mobile video ad unit

Independent mobile video service Vuclip has announced its new advertising unit, Vuclip Click2Vid. Vuclip Click2Vid, which is running in India as a pilot programme, is a mobile video ad unit that provides ...

14

Dual screening dents TV ad dominance in India

Dual or second screening, when users spend time on additional electronic devices while watching TV, has jumped 63% in the past year in India, according to a new study from mobile advertising network InMobi. ...

15

SureWaves raises US$5.7MN in funding

Bangalore start-up SureWaves has secured INR350 million (US$5.7 million) in a second round of funding, to invest in the company's cloud-based targeted cable TV advertising technology. Led by Canaan ...

16

Yahoo! India eyes digital video ad opportunity

Yahoo! India is entering the digital video advertising segment to tap into the 30 million or more internet users in India it says regularly consume movies, TV and sports online, according to Exchange 4 ...

17

Broadcasters slam restrictions on TV ads

The Indian communications regulator has been accused of exceeding its brief by irate broadcasters, following its decision to cap the duration of television advertisements to 12 minutes each hour. Advertising ...

18

International Media Distribution (IMD) and Eros International have announced that the Bollywood Hits On Demand line-up for November will include premieres of the summer hit Cocktail, the critically-acclaimed ...

19

Online video offers opportunity for India’s advertisers

... to be done creatively and not simply picked from that generated for TV," Debadutta Upadhyaya, vice president of Vdopia Media told delegates. With online advertising, the time taken for a viewer to see ...

20

ZEEL announces “healthy” profit growth in Q2

A 26.7% growth in second quarter net profit has been announced by Zee Entertainment Enterprises Ltd (ZEEL), which weathered a 4.2% drop in advertising revenue during the period. However, its consolidated ...