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Government set for digitisation information campaign

A mass media campaign to inform the public about India's cable TV digitisation schedule is to be launched by the Indian Government next month. An 'all out' digitisation campaign begins in February ...


Tyroo launches mobile offerings to scale up digital ad campaigns

Indian digital advertising network Tyroo Direct has launched mobile offerings to help advertisers scale up their digital marketing campaigns across mobile, web and tablet formats. The mobile portfolio ...


Hindi TV plans big hitting shows to combat IPL threat

... 4 April to 27 May, with the 76 matches to be broadcast in India by Sony Entertainment Television (SET) Max. The broadcaster has unleashed an aggressive marketing campaign to draw attention to the T20 ...


PlatformPlay links with BrizzTV for new TV ad platform

... directly on direct-to-home (DTH) television from the Internet. Advertisers can upload the content on their website and choose in which geographical location it should be seen, along with the campaign start ...


Dance India Dance back on screen from 24 December

The third season of Zee TV's dance reality show 'Dance India Dance' will air at prime time beginning on 24 December, following an ambitious multimedia marketing campaign across the south Asian country. ...


Star World beats US to air drama series ‘Missing’

... will enjoy the exclusivity over viewers in other parts of the world in seeing each episode of Missing first. The channel is embarking on an extensive marketing campaign to trail its hot new property, ...


Big Magic unveils two new Hindi shows

... in associating with the channel," the broadcaster said in a statement. The new shows will be promoted through a regional multi-media campaign, including television, radio, cinema, digital and print advertising. ...


Latest America’s Next Top Model comes to India

... previous series. The winner will receive a campaign with the Express fashion brand, a chance to be a guest correspondent on the news magazine 'Extra', a fashion spread in Vogue Italia, the cover and a ...


BBC Entertainment doubles Indian audience with Top Gear F1 special

... Asia told Campaign India. The channel, which reaches nearly 25 million homes in India is aimed at an affluent English-speaking metro audience. It is available on the Airtel Digital TV, Tata Sky and Reliance ...


Star World unveils new TV show for celebrity ‘haters’

... publicity, there will be a large digital promotional campaign for the new show. This includes a Facebook page called 'Bitch N Win', where Star World viewers will be invited to slam their most hated celebrities. ...


New season of India’s Big Boss hits the screens

... actress and animal rights campaigner Pamela Anderson to the Big Boss 4 house – and corresponding calls by the government for Colors to shift the transmission slot from prime time. The Facebook blog says: ...


SAFF Championship to be televised by India’s Ten Sports

... Group A alongside Sri Lanka, Afghanistan and Bhutan, five-time winners and defending champions India will kick off their campaign in the SAFF Championship against Afghanistan on 3 December. Pakistan ...


Golden Globe, Grammy Awards to be screened by VH1 India

... Aldean and Rihanna are set to perform. "There is going to be 60 days of marketing for both the awards. We are going to do a 360-degree marketing campaign using television, radio, print, outdoor, digital ...


Malayalam version of KBC set for launch on Asianet

... TV shows have distinguished themselves from the competition in the enticing amounts of prize money on offer, big name hosts, and mass media marketing campaigns promote them. NAK, for example, is hosted ...


Indian MSO Hathway to invest heavily in digital future

... digital TV era, Hathway remains confident that some of this loss will be swallowed up by a reduction in the cost of content. The MSO embarked on an INR 250 million marketing campaign on 6 January, and ...


Online viewing of IPL 5 hits new highs

... company TAM Media Research. IPL 5 has, it says, reached 90.1 million TV viewers in its opening week, while IPL 4 – which was played on the back of a successful ICC World Cup campaign by the national ...


India's new history based TV channel set for launch

... shot on location in high definition (HD). A launch campaign is set to follow new tie-ups with brand builders IContract – part of Contract Advertising and WPP Group – and Madison Media, which will take ...


Star India, Colors pitch in for Uttarakhand flood victims

...  Colors CEO Raj Nayak said: "The Uttarakhand tragedy requires an all-out fundraising campaign and thus we're getting all the favourite characters of our shows to make a plea to act now. This is our time ...


Dhoni endorses English football for India's Star Sports

... time as well as English commentary. Dhoni, a fan of Premier League champions Manchester United, will invite sports fans to 'Join the Game' in a new marketing campaign to coincide with the start of ...


Three new shows for Reliance’s Big Magic

... will be marketed through a multimedia campaign, using television and print, out-of-home and digital media. Big Magic is available on multiple television platforms in India, including direct-to-home (DTH) ...