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1

Online video offers opportunity for India’s advertisers

India is now the fourth largest consumer of online video, delegates at the 8th Marketing Conclave organised by the Internet and Mobile Association of India have heard. "Internet is no longer the medium ...

2

Yahoo! India eyes digital video ad opportunity

Yahoo! India is entering the digital video advertising segment to tap into the 30 million or more internet users in India it says regularly consume movies, TV and sports online, according to Exchange 4 ...

3

Indian TV advertising faces new restrictions

The duration of television advertisement breaks in India is to be capped at 12 minutes during each hour of the clock - a move likely to prove unpopular with broadcasters. The Telecommunications Regulatory ...

4

Regional TV to receive government advertising windfall

India's regional cable and satellite TV channels are to benefit from an increase in government advertising after new guidelines were issued by the Ministry of Information and Broadcasting on 11 May. Out ...

5

Online viewing of IPL 5 hits new highs

... to disappointing initial TV figures. Viewing on the Times Internet and Google powered site, which streams live IPL matches online as well as providing a raft of other services such as video on demand, ...

6

IPL 5 online to feature HD streaming action, VOD

... video on demand (VOD), and interactive scorecards. Online viewers of IPL Season 5, which begins on 4 April, will also now be able to rewind live footage through a digital video recorder (DVR) function ...

7

IPL TV audience to rise 2.5%, online viewing gains share

... of Indian Premier League (IPL) cricket matches is also reaching a critical point, splitting the traditional television audience in two with 38% of viewers watching some action online last season, according ...

8

Online video use in India doubles over two years

Indians consume twice as much online video now than in March 2011, with 3.7 billion streamed content now viewed each month, according to digital measurement company comScore. The Internet video audience ...

9

Online audience for IPL 6 grows 52%

The live online viewership figures recorded for the first half of the Indian Premier League (IPL) this year have risen 52% to 75.2 million, from 49.3 million in 2012, according to the twenty20 cricket ...

10

Star India to stream IPL 2014 online

... Times Internet. "We have been offering our users IPL for three years, and it continues to be a major driver in consumption and brand, recognised as one of the largest online video events worldwide ...

11

Dual screening dents TV ad dominance in India

... mobile Web users plan to conduct m-commerce in the next year, and 65% are now as comfortable with mobile advertising as they are with traditional TV or online advertising. "The tiny mobile phone has ...

12

Yahoo! India launches premium video channel

... content from 35 leading producers including NDTV, Star TV, Shemaroo, Headlines Today, PVR Pictures and Ultra, to serve the growing demand for online video streaming in the South Asian country. Over 30 ...

13

IPL 2014 auction draws 680,000 online viewers

... is comparable to that achieved by Sony Six with its television coverage of the twenty20 (T20) cricket tournament's auctions in 2013, despite a five minute delay in the online video coverage. Last year's ...

14

Star TV agrees online streaming deal with Spuul

Star Plus television shows are to be available on-demand via the Spuul online streaming service 30 minutes after their broadcast in India. As part of the deal, Spuul subscribers in India and Pakistan ...

15

IPL reaches 13mn Indians online

... IPL streaming attracted 8.3 million unique users in India up to 16 May 2012, while 1.3 million watched match highlights or short segments of matches. A total of 3.7 million have gone online to listen to ...

16

Expanded advertising revenue promise from India’s digitisation

The mandatory digitisation of India's cable TV network, which begins in earnest this year, can help broadcasters expand advertising revenues by better targeting of viewers, delegates to the Cable and Satellite ...

17

SAFF football tournament to be shown online by Ustream

Ustream is to provide online video coverage of the 15 matches in December's biennial South Asian Football Federation (SAFF) Championship. The tournament, featuring national teams from Afghanistan, ...

18

Zee News set for an online storage boost

... Nexio high performance online storage systems to improve bandwidth and capacity, allowing journalists to easily create and edit content as their material is ingested. In addition, content will be more ...

19

Indian TV and advertising bodies combine for research board

India is to have a new Broadcast Audience Research Council (BARC), following a tie up between the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies ...

20

Eros launches Asian music channel online

A YouTube-hosted online television channel to showcase both established and emerging musicians in South Asia has been launched by Indian content provider Eros International Media. Eros Now Music will ...