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Total: 264 results found.

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1

Indian TV advertising faces new restrictions

... Authority of India (TRAI) has also stated the minimum gap between consecutive advertisement breaks must be of at least 15 minutes duration, or 30 minutes during film screenings on TV. In addition, TV ...

2

Regional TV to receive government advertising windfall

India's regional cable and satellite TV channels are to benefit from an increase in government advertising after new guidelines were issued by the Ministry of Information and Broadcasting on 11 May. Out ...

3

TV revenues rise for Indian festival season

This festive season will see India's TV advertising revenues rise by 18% compared to 2010, according to a new study from Percept Media. The season of festivals, currently in full swing with Diwali, ...

4

Dual screening dents TV ad dominance in India

Dual or second screening, when users spend time on additional electronic devices while watching TV, has jumped 63% in the past year in India, according to a new study from mobile advertising network InMobi. ...

5

Indian pay-TV industry hits back at regulator’s ad cap proposal

A proposal to halve the duration of advertising breaks on India's pay-TV channels by the country's regulator has been received with incredulity by broadcasters. In a discussion paper issued last week, ...

6

TV cricket ratings slide as Team India’s success fades

... for the nation's favourite sport. The latest figures from Mumbai-based TV monitoring company, TAM show the first two test matches between Australia and India registered an average rating of 0.89 and ...

7

TV ad revenues to propel India to Asia’s 3rd largest market

... is set to overtake the TV industry sectors of Australia and Korea, attracting US$5.4 billion (INR 264 billion) in advertising revenues and registering a compound annual growth rate (CAGR) of 15% over the ...

8

TV to propel sport to a $2bn business in India

Sport will generate almost US$2 billion a year by 2015 in India, predominantly due to TV revenues, according to a new study from PriceWaterhouseCoopers (PwC). A significant surge in television advertising ...

9

Peace breaks out after India's TV ratings war

... in thousands (TVT) is the new way forward. TVT is a method of measurement that captures and reflects growth in TV audiences countrywide in absolute numbers. Channel ratings in India will be measured ...

10

Broadcasters slam restrictions on TV ads

... from subscriptions, rather than restricting TV advertising. "Most broadcasters of news and non-news channels will challenge the TRAI regulation," Sunil Lulla, a director of the News Broadcasters Association, ...

11

PlatformPlay links with BrizzTV for new TV ad platform

Indian start-up venture PlatformPlay has formed an exclusive partnership with Bangalore-based BrizzTV, for what they believe is a revolutionary way to deliver advertising to the broadcast media. BrizzTV ...

12

Expanded advertising revenue promise from India’s digitisation

The mandatory digitisation of India's cable TV network, which begins in earnest this year, can help broadcasters expand advertising revenues by better targeting of viewers, delegates to the Cable and Satellite ...

13

India loses $1.4bn to pirates as Asia-Pacific pay-TV base grows 12%

... in the past year, with 53% of homes in the Asia-Pacific region now subscribing to pay-TV, says CASBAA. Indeed, there are now 420 multichannel TV connections across the Asia-Pacific region; more than ...

14

Court stays cross ownership rule for India's TV ratings firms

Kantar Media has been given two weeks' relief by the Delhi High Court to register TAM Media Research, the Indian TV audience measurement company it co-owns, under new government guidelines. The guidelines, ...

15

SAB TV to introduce branded content

Advertising funded programming is to be introduced by the Hindi general entertainment channel SAB TV in November, according to online publication afaqs! The branded shows, to be broadcast across India ...

16

Multi-screen media measurement operator Rentrak has signed a multi-year TV Essentials contract with India's Sony Entertainment Television, Asia (SET). "Rentrak's stable and granular TV ratings information ...

17

India's TV ratings continue to cause a stir as Kantar takes to the courts

... TV ratings agency TAM Media, says the new rules would result in TAM's closure or operational suspension and that it would be forced to sell its stake in the 15-year old company. The new guidelines, based ...

18

Indian digitisation to bring freedom of TV channel choice

A 'must provide clause' is planned by India's Information and Broadcasting Ministry to ensure cable operators provide TV viewers in the four metro cities with the channels of their choice. Rajiv Takru, ...

19

SureWaves raises US$5.7MN in funding

Bangalore start-up SureWaves has secured INR350 million (US$5.7 million) in a second round of funding, to invest in the company's cloud-based targeted cable TV advertising technology. Led by Canaan ...

20

Indian TV and advertising bodies combine for research board

India is to have a new Broadcast Audience Research Council (BARC), following a tie up between the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies ...