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Ten Sports nets UEFA Champions and I-League rights

... 75 live I-League games from the 182-match season which begins on 22 October and runs until the end of next April. It follows a deal reached with IMG Reliance, the marketing partner of the competition's ...


Golden Globe, Grammy Awards to be screened by VH1 India

... Aldean and Rihanna are set to perform. "There is going to be 60 days of marketing for both the awards. We are going to do a 360-degree marketing campaign using television, radio, print, outdoor, digital ...


SRK partners with Google for Ra.One YouTube channel

... and music rights, distribution, advertising and merchandise marketing deals. All this ahead of its theatrical launch on 28 October. The total marketing budget for the film is reported to be in the region ...


Dance India Dance back on screen from 24 December

The third season of Zee TV's dance reality show 'Dance India Dance' will air at prime time beginning on 24 December, following an ambitious multimedia marketing campaign across the south Asian country. ...


Online video offers opportunity for India’s advertisers

India is now the fourth largest consumer of online video, delegates at the 8th Marketing Conclave organised by the Internet and Mobile Association of India have heard. "Internet is no longer the medium ...


Hindi TV plans big hitting shows to combat IPL threat

... 4 April to 27 May, with the 76 matches to be broadcast in India by Sony Entertainment Television (SET) Max. The broadcaster has unleashed an aggressive marketing campaign to draw attention to the T20 ...


BIG Magic to screen kids TV talent show from Hindi heartland

... to all children in the region through the medium of devotional singing," Anand Chakravarthy, executive vice president, marketing, RBNL, and business head, BIG Magic told Exchange4Media. "Since this is ...


India's NDTV bounces back in Q4

... the previous year. Net profit was INR 278.1 million compared to a loss of INR 413.3 million in the corresponding quarter of 2012. Production and marketing costs were both up in the fourth quarter, resulting ...


Who Wants to Be a Millionaire set to entertain Tamil viewers

... television debut, Neengalum Vellalam Oru Kodi will be hosted by Tamil actor Suriya. "The market is witnessing...the biggest marketing push that any programme would have received in South Indian television. ...


Tata to fund new kids initiative with US TV veteran

A joint venture between US children's TV veteran Andy Heyward, his marketing executive wife Amy, and Indian conglomerate Tata has been established to create, develop and distribute original content for ...


New head of business for Star Utsav

Pratik Seal has been promoted to business head of Star Utsav, part of the Star India broadcasting group. Seal, who was previously head of marketing at Life OK, will report to Gaurav Banerjee, general manager, ...


BCCI considers new tender for international cricket TV rights

... England and Australia. If sanctioned by the BCCI marketing committee, the rights on offer are expected cover the upcoming India v New Zealand three match test series in August and September 2012; India ...


Increasing sophistication for India’s DTH recharge options

... significant marketing strategies alongside the behavioral patterns of India's consumers, the RNCOS report 'The Indian DTH Market Forecast to 2012' claims to underline factors which could entice more to ...


Imagine lines up new talent show The Voice

... and then had a successful run on NBC in the States from April this year. "We are bringing the show to India in early 2012," Nikhil Madhok, senior director, marketing & communications, Turner General ...


Tata Sky ready for customer influx with metro digitisation

... chief marketing officer, Tata Sky told reporters in Chennai. The mandatory digitisation of India's vast cable TV network – under the Cable Television Networks (Regulation) Amendment Act 2011 – will be ...


Verimatrix announces Mumbai workshop to help secure digital TV revenue

...  During his session, Steve Christian, vice president of marketing at Verimatrix, will look at the transition from analogue to digital cable television, and upgrading existing digital services with multi ...


CASBAA sets sights on India beyond digital TV

... Behl (chief executive, DTH & IPTV and group head of Brand & Marketing, Reliance Communications), Paul Brown-Kenyon (chief executive, Measat), Rajiv Khattar (general secretary, DTH Association of ...


Star World brings Terra Nova to Indian TV screens

... the marketing material puts it 'Terra Nova follows an ordinary family on a journey back to prehistoric earth as a small part of a daring experiment to save the human race.' "We at Star World are delighted ...


Telugu TV news channel takes to the air

... head of sales and marketing, V6News. "The quality of editorial team along with the independent investment is expected to alter the news media landscape for Telugu news viewers."  ...


BCCI announces TV rights tender for India cricket

... tender were looked into and rectified, and care has been taken that those are not repeated in the new tender," Farooq Abdullah Abdullah, chairman, BCCI marketing committee told reporters. The tender ...