India's Creative Channel Advertising and Marketing is to launch a free-to-air Hindi music channel, Khushboo TV.
Initially, it will be available on cable and satellite connections, but it could be extended to DTH platforms later.
The channel will launch on 1 August, and will be available on IntelSat 10.
Khushboo TV will broadcast music, mostly from the pre-2000 era targeting the non-metro audiences. However, there will be dedicated hours for new music.