Internet HD network Ping Digital Broadcast has launched a digital music channel - India Music Network (IMN Tv) with OKListen, a digital platform for musicians.
The joint venture will enable users to access content from musicians and artists on its dedicated YouTube platform showcasing original music, melodies and compositions. OKListen, along with Ping will create content for IMN TV.
Prashanto Das, co-founder of Ping Digital Broadcast, said: “IMN TV is a channel for music aficionados in the fast-growing digital format; a channel that aims to introduce the very best in music talent by showcasing original compositions and unreleased music, with artists earning from the revenue their music can generate. We are particularly excited about our partnership with digital music label OK Listen! who share a philosophy similar to ours. Together we aim to create a much-needed platform for India's new generation of talented musicians and indie artistes."
Vijay Basrur, founder of OKListen, added: “This is an exciting collaboration for us and in association with IMN TV we will encourage musicians in showcasing their talent as well as earning revenue from it. With the digital trend evolving at such a dramatic pace we want to ensure we build a tight chord with our audience through music. Our motive, other than helping music artistes gain revenue and share their talent, is also to enable music enthusiasts to discover and buy music along with supporting the musicians they love.”