Ditto TV, the over-the-top (OTT) TV distribution platform from Zee New Media, has signed a deal with IndiaCast Media Distribution by adding 19 new channels to its bouquet.
The new channels on Ditto TV will include Colors, MTV, CNBC-TV18, CNN-IBN, CNBC Awaaz, IBN7, IBN-Lokmat, ETV Bangla, ETV Bihar, ETV Gujarati, ETV Kannada, ETV Marathi, ETV Madhya Pradesh, ETV Oriya, ETV Rajasthan, ETV Telugu, ETV Urdu, ETV UP and ETV2.
Vishal Malhotra, Business Head – New Media, Zee, said: ”This partnership with IndiaCast Media Distribution spells a momentous occasion for Ditto TV and takes us to the 50-channel mark, ensuring that we continue to delight our customers across the world with rich, premium and quality content, anytime, anywhere. The resounding success that our offering has seen in India and globally, with over half a million downloads, reaffirms our faith in the vision that led to the creation of Ditto TV to lead the transition that the world is witnessing in content consumption. Ditto TV will continue to drive innovation in this sector, thereby consolidating our position as a pre-eminent OTT distribution platform worldwide.”